What not to do
What to do
That’s why it is critical to communicate quickly, even if the situation is still developing and there isn’t a definitive action plan. Gorter said if companies wait to formulate a full response, they risk employees thinking the company doesn’t care and losing momentum in addressing the situation. He said it’s okay for leaders to tell employees that they are struggling with the incident and aren’t sure what to say. “They will follow a leader that comes with that, as opposed to one that says, ‘You know, I’m strong, and this hasn’t touched me at all. Let’s get back to work.’ That’s a leader that lost his team,” said Gorter.
Honest and frequent communication is critical amid a corporate tragedy