The voice and tone of the email

• Find your voice
  • That is your personality
  • Be consistent
    • Managers who want to establish their management style and persona
    • Company who wants to establish its brand
    • Foster long term relationship with your clients
• Check your tone
  • Polite
  • Authoritative
  • Warm/Friendly

More authoritative -->

Hi Emma,

I appreciate the hard work on the report.  However, we do have a strict deadline of 5p.m., so please send it over as soon as possible.  We need to make sure things make it in on time.

Thank you in advance.

Harry

Clarity

• Numbering
• Try to keep it under 4 points
• Keep your sentence short
• Don’t clump all information together
• Space space space

Conclusion and why

• First talk about the action
• Then explain the reasons behind the actions

Subject lines

• Be catchy or personal